Concept · Branding · Space

2022

Smash House

Smash House was developed as a smash burger concept for Oslo’s food halls, built around a strong urban aesthetic with clear but controlled references to rap culture and its surrounding visual language. Even the name carries layered nods to that world, giving the concept attitude without becoming parody. The scope included full branding and identity development, logo design, menu structure, and complete stall design. The visual expression was built around bold typography and industrial materials that suited a fast-paced food hall environment. A custom menu system was designed by recreating an exposed lightbox aesthetic, reinforcing the raw, street-inspired character of the brand. Artworks were developed by printing and layering imagery into custom sticker-style collage walls. The result is a compact but high-impact concept where branding, environment, and cultural references are tightly integrated into a clear and recognizable presence within a busy food hall setting