Concept · Space · Branding · Content

2019

Birdmans

Birdmans was developed as an authentic fried chicken joint, built around American comfort food done properly, with everything made from scratch by hand. The work covered concept translation into a full brand world, including visual identity, interior direction, illustration, and photography, with a focus on creating a handmade, unpolished expression that matched the product and process. The identity leaned on bold typographic presence and character-led graphics, while custom illustration and artwork gave the brand a distinctive voice across touchpoints. The interior design reinforced the same cues, prioritizing warmth, texture, and a lived-in feel over anything sterile or overly “designed,” so the space and the brand felt as honest as the food